Recently, I had the pleasure of collaborating with a local shooting range to design their gift vouchers. They were eager to expand their marketing efforts and saw gift vouchers as a great way to attract new customers and generate excitement around their services. The client already had a budding brand identity, complete with a logo they’d created using an online platform.

The logo itself presented a challenge. Online logo creation tools often produce low-resolution graphics unsuitable for high-quality printing. This meant the existing logo wouldn’t translate well onto the gift vouchers. To ensure a cohesive and professional final product, I offered to redraw the logo while staying true to the original concept and the client’s brand vision.

Keeping the client’s brand identity at the forefront, I incorporated their logo, color scheme, and any other established brand elements into the design of the gift vouchers. The goal was to create vouchers that were not only visually appealing but also instantly recognizable as belonging to the shooting range.

The beauty of gift vouchers lies in their ability to generate future business. Imagine someone receiving a voucher for the shooting range – a gift that promises an exciting and potentially adrenaline-pumping experience. Not only does the voucher pique the recipient’s interest, but it also serves as a constant reminder of the shooting range’s existence. By the time the voucher’s validity comes around, the recipient is already primed for a visit, potentially bringing friends or family along for the experience. This translates into new customers for the shooting range, boosting their sales and overall brand awareness.