Logo & Business Card Design – Traydle®

I had the pleasure of collaborating with Traydle®, an inspiring UK startup breaking ground in accessibility solutions. They approached me with a model concept for a product that would empower self-service independence, and the challenge of crafting a brand identity that reflected their innovative spirit.

Our initial focus was developing a strong wordmark logo for Traydle®. It was crucial to create something both versatile and memorable that could seamlessly transition across physical products and all their business communication. Here’s where a touch of creative play came in: we subtly transformed the “Y” in Traydle® into a small wheel, a clever nod to the product’s core functionality.

As Traydle® navigated the exciting yet demanding startup phase, their needs naturally grew. They returned for a suite of additional branded assets, including:

  • Professional Email Signatures: Ensuring consistency and brand recognition in every email exchange.
  • Comprehensive Logo Packs: Providing Traydle® with the flexibility to utilize their logo across various print and digital formats.

The end result? A brand identity that not only met Traydle®’s initial needs but also grew alongside their company. Their satisfaction with the project mirrored my own – it was a true testament to the power of collaborative design.

Thinking of Branding Your Startup?

If you’re a startup brimming with potential, I can help you translate your vision into a brand identity that resonates. Just like Traydle®, I’m passionate about crafting brands that are both impactful and adaptable, ready to take center stage as your business takes flight. Get in touch today to discuss your branding journey!

Graphic Designer Services - Richmond, North Yorkshire. Web Design, Print Design, Graphic Design
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Neil McNally

Neil Stephen McNally is the owner of NMD and will be your primary contact from concept to completion.
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