The client approached me through an online platform and was looking to start-up a business. First port of call was the business logo. The logo design process began with brainstorming sessions to capture the essence of the client’s vision. We aimed to visually represent four key elements: the grit of rust, the meticulousness of repair, the sense of prestige associated with the brand, and the exhilarating spirit of performance. After a few design drafts and tweaks we agreed upon the logo you see here. It has a sporty feel to convey the performance aspect together with a transitioning background that depicts rust repair.
The client was thrilled with the final logo, exceeding their expectations. They recognized its potential to become a cornerstone of their brand identity. This successful collaboration has opened the door to future projects, and they’ll be returning for a comprehensive brand package, including stationery, business cards, and a website design. We look forward to helping them translate the logo’s powerful message across all their communications.