Through a local networking group, I connected with Karen, a qualified hypnotherapist seeking to refresh her brand and streamline the services she offered.
Following a collaborative consultation, we opted for a minimalist approach. Karen’s new logo featured a simple monogram design, accentuated by a subtle swirl that evoked a sense of hypnosis. This visual identity conveyed both professionalism and approachability.
When it came to her website, Karen emphasized the importance of attracting clients specifically seeking hypnotherapy services in North Yorkshire. We designed a user-friendly, one-page website to ensure a smooth user experience and optimize it for relevant search terms.
This single-page format kept the project within Karen’s budget while allowing room for future SEO expansion. We laid the groundwork for improved search engine visibility through website keyword optimization and Google Business Profile listing creation. This strategy ensured Karen’s website appeared in relevant local searches, attracting potential clients.